In this episode of "The Predictive Pulse Podcast," we discuss the critical topic of why paid media campaigns often fail to deliver the desired ROI. Moses Munoz, Co-Founder and CEO of ATD Partners, and Alyssa Bergman, Partner and Lead Digital Strategist at ATD Partners, will join Carlos Casas for this insightful discussion.

In this episode of the Predictive Pulse Podcast, we'll explore ways to navigate the effects of cookie deprecation on online advertising. Our guest, Hector Thomas, Media Director at Predictive Data Lab, shares insights on how businesses adapt their advertising strategies in the post-cookie era.

In this episode, we discuss awareness, consideration, and conversion tactics in the marketing funnel, specifically in the destination marketing and tourism industry. We also discuss the difference between these tactics and why they matter.

In this episode we go beyond the current trend and usage of ChatGPT as a generative AI tool and expand on the different types and application of AI systems in the marketing world.

We talk about strategy all the time, but how do we apply data to drive positive results in marketing campaigns? In this episode, we talk about the best way to use data to inform the media planning and creative process.

This episode explores how KPIs impact ROI in destination marketing and how to identify the most relevant metrics for your goals and audience.

In this episode, we discuss the impact of digital transformation on modern business models and highlight key strategies for integrating new technologies into your marketing plans.

In this episode, we discuss media attribution, how it works, and how DMOs can use it to enhance their strategies and achieve better results.