In this episode of "The Predictive Pulse Podcast," we delve into the critical topic of why paid media campaigns often fall short in delivering the desired ROI. Joining me for this insightful discussion are two industry experts: Moses Munoz, Co-Founder & CEO of ATD Partners, and Alyssa Bergman, Partner& Lead Digital Strategist at ATD Partners, and they will be uncovering the secrets to achieving successful and ROI-driven paid media campaigns.